Background
Joyful, complex, inspiring, colorful, never boring. This is how we wanted to illustrate diversity in a 2022 one-year campaign that ran in one of Belgium's leading marketing magazines. The campaign was created for Serviceplan Brussels, part of the House Of Communication, a German communication group.
We worked closely with Volstok, an illustration studio, discussing every detail with them and with the employees of Serviceplan to respect everybody's sensibilities, and made it joyful, complex, inspiring, colorful, never boring.
Pats on the back
This campaign was shortlisted at the Gerety Awards.
Art Director/Graphic Designer: Marc Thomasset. Copywriter: Nathalie Strybos.
Creative Director: Tony Naudts. Illustrations: VOLSTOK illustration agency.
DTP: Benjamin Gaspart. Motion: Bert Landeloos.
First roughs
Volstok first sketch
