Could It Be This Easy? is a radio campaign for a Macrogol HEXAL, a laxatif.
It emphasises how effortlessly and suitable for daily use this product solves digestive problems and conveys the message that the path to better health with Hexal can be quick and uncomplicated.
Pats on the back
This campaign won Gold at the Cannes Lions Awards, Gold and Silver at Eurobest, Silver at the ADC Europe Awards and 2 Merit at the One Show.
Creatives: Marc Thomasset, Nathalie Strybos, Nidhi Shah, Rag Brahmbhatt. Creative Director: Michael Wilk. Producer: Philipp Feit.
