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Background: Let’s face it, every car driver can get real angry sometimes.
But people driving a BMW 7 Series, one of the classiest car on the market can’t insult people in a vulgar way when they’re a bit stressed in traffic.
Idea: Introducing the BMW 7 SERIES INSULTS GUIDE : An elegant pocket book, which allows them to choose a classy literary insult for every bad situation they encounter on the road.
Example: Someone steals your parking space ‘Thou double villain!’ William Shakespeare - Cymbeline
Hot foil silver stamping, black color with "soft touch" UV protective coating. And a 7 Series literary insult generator to get an elegant version of their usual insults.
Creation, graphic design. Copywriter: Valérie Place.
The BMW 7 Series Insult Guide.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/b3088716dd6e7bce92b001407a70965c/f2c28c0279d3ecf761d60aaa_rw_1920.png?h=a2569a27bf75dee90ccecf907be54a8b)
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![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/b3088716dd6e7bce92b001407a70965c/30558b21bcec9b09ebfc8a66_rw_1920.png?h=e40c6d043e532bcad627462c7d8f4574)
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The elegant insult generator.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b3088716dd6e7bce92b001407a70965c/a9880b8a09e8813033f1b1af_rw_1920.png?h=badb1d0ecfba596569d1fd268274cc45)